HOW TO BECOME A THOUGHT LEADER ON LINKEDIN
So what is the average business leader to do? You have to find the budget, time, and energy every week to, in a unique way, position yourself as a thought leader while also taking on all your business roles.
Where do you start?
Showing your brand on LinkedIn is the perfect way to demonstrate your thought leadership – spend a few hours without spending money.
1. Optimize your personal data.
Many business leaders only think of LinkedIn when looking for new positions. However, LinkedIn is no longer just for job hunting. It is used for networking, sales and forms an integral part of your personal or business brand. After meeting someone at an event or recommending you to potential customers, your LinkedIn profile is usually the first piece of information that person sees about you, so it should represent you well.
Here are some questions to ask yourself:
- Do you have up-to-date and appropriate banner images?
- What about the strong headlines that describe your work? (Do not look for a job again.)
- Does your summary reflect the job you want and do you consider yourself an expert?
- Do you have the correct keywords to identify yourself as a thought leader?
What is client facing On your profile? Is there high-quality media, hyperlinks to articles that display your expertise, or links to blogs or websites?
2. Determine your target audience.
Who is your ideal customer or consumer? Going further now: what kind of content do they want? Senior managers will need different information from middle managers, and members of the human resources department will be interested in topics other than those in the fields of marketing or finance. Learn to talk to your audience about what interests them, and be sure to use the terms they will use when talking about it.
3. Start creating content and sharing updates.
If you want to be a thought leader in any field, you must publish. The post is a great “test point” to show your audience that you really are qualified to speak about your area of expertise.
If you’ve been quoted in the interview, that would be great – now start removing these URLs with an introductory sentence or two. If it hasn’t been released yet, now is the time to start looking for these opportunities.
You can start posting your articles directly on the LinkedIn platform (again for free), and then share them as updates in Feed and LinkedIn groups. If you have a trusted group of connections you may even message them to ask them to interact with your post.
eLink-pro makes doing this even easier by allowing you to bulk message your 1st levels at mass. Try it for free here
4. Use video.
If you’ve been interviewed on a TV show or created a video resource on the topic, then great – you’re ahead of the game. You can use all the content so far and post it locally on your LinkedIn page. You can then create a YouTube channel and host your assets in it, while distributing it to LinkedIn and wherever you want to share them, such as on blogs, websites, or other social media channels. If you do not plan to make a video in 2021, you must ask yourself: “Why not?”
5. Develop some discipline.
Establish a schedule to distribute your content. First, this requires knowing when your target group is on LinkedIn. (Hubspot provides some helpful tips on the time frame for various industries.) You can use tools like Hootsuite to schedule LinkedIn posts in advance, but you should also schedule time for interaction with the LinkedIn network. I found that you can create a connection and build a network on LinkedIn in 15 minutes three times a week. Just like in any other meeting, create an event on the calendar and stay true to the calendar.
Now, continue. Consistency is the key.
After completing all these operations, start to connect with people. Provide them with background information on why they should add you to their network. If you share updates and publish articles, they are more likely to connect with you.
PS you can use eLink-pro’s Automated connection with Invite message to save time on connecting with your target audience.