Even more astounding is the fact that 35% of LinkedIn members log in to their accounts daily.

Those are powerful statistics to consider when weighing your lead generation options.

LinkedIn provides visibility for the business professional looking to establish themselves as subject matter experts and connect with the very consumer eagerly looking for the vital information they have to offer.

So how can you tap into this valuable lead generation resource?

LinkedIn as a Lead Generation Tool

1. Enhance Your Profile

Your LinkedIn profile is a place where you can showcase your professional career.

It’s also a place to actively promote the value of your business to potential leads, so make the most of it!

  • Complete your profile including past and current employer information, your background summary, special skills, education information plus all contact details including websites and social media networks.
  • Make sure keywords specific to your industry are included.
  • Upload attachments such as letters of recommendation, client testimonials, presentation slide decks, or other information relevant to your occupation or industry.
  • Add a business headshot that best suits the professional LinkedIn atmosphere.
  • Create a strategically written headline that immediately allows community members to identify with and understand your value proposition.

2. Make Thoughtful Connections

LinkedIn is an excellent way to connect with potential leads. However, it’s important to abide by LinkedIn best practices and avoid being viewed as a spammer.

If you’re sending requests to connect, do not send one without adding a custom message. Sending the standard LinkedIn message does not explain who you are or why you want to connect.

The LinkedIn default message states, “I use LinkedIn to keep track of my professional network, and would like to add you.” If it sounds like an easy way to quickly send random new connections an invite, you would be wrong.

Take time to identify who you want to connect with and be thoughtful in your intentions to connect. Re-work that standard message to include details about you, your company, and a short explanation as to why you would like to connect.

Where did you meet, how do you know them, what additional details can you offer to shed light on your request?


Hi ______, I have been a long-time fan of your blog and appreciate your valuable insight around the ______ industry. As someone that also works within that space, I am always looking to connect with like-minded individuals. I’d love to connect and hope you’ll accept my request.

3. Participate In Groups

Joining a LinkedIn group relevant to your business or niche is a wonderful way to strengthen connections with like-minded individuals and connect with consumers interested in a particular product or with a specific need.

LinkedIn groups offer a space where members can share their experience, knowledge and wisdom in a trusted and credible environment.

Research and join groups that have similar interests to yours. Then actively participate to build credibility within the community. Become an enthusiastic member and network to build trust and relationships over time.


There are three ways you can find groups:

  • In the search box at the top of any page, select Groups from the dropdown list on the left. Then type in your keywords or group name to search.
    • On the search results page, you can refine your search using the checkboxes on the left.
  • Move your cursor over Interests at the top of your homepage and select Groups. Select theFind a group link on the right side of the page
    • Type in your keywords or group name to search.
  • Use the LinkedIn Groups directory

4. Create a Group

In addition to the above LinkedIn lead generation ideas, you have the ability to create your own group.

As the owner of a group, you are given extra privileges to communicate with your members through an email newsletter. This is a powerful way to generate leads by targeting a group interested in your specific niche or product.

Start daily conversations by asking questions, answering a frequently asked question, posting a video tip, or providing a resource that consumers are eagerly in need of.

Your goal is to provide as much free information as possible and become a go-to resource within your industry or field.

5. Paid Advertising

This opportunity might sound simple, but it remains a powerful way of generating the right leads through LinkedIn.

You can purchase advertising and target a wide range of demographics ensuring that LinkedIn provides the quality leads you are looking for.

Used effectively, LinkedIn can serve as your main source of quality leads.

Originally written by Rebekah Radice