Does your LinkedIn Profile Summary speak to your buyers or to future employers?

Your LinkedIn profile is a chance for you to connect with your buyers. It should portray who you are, how you can help them, and why they would want to work with you.

I want you to understand the importance of writing your LinkedIn profile summary so that it’s buyer-centric. As you may have heard the Founders say before, do NOT fill it out like a resume. Use LinkedIn as an opportunity to establish your personal branding.

Five Fundamental Tips for Your LinkedIn Profile Summary

There are a few fundamental aspects that you need to consider when writing your LinkedIn profile summary. Here’s a quick list of tips:

  1. Leverage all of the information you can to get your message across.
  2. Optimize your profile summary with keywords. Doing so helps you achieve a higher ranking with search engines and increases your chances of getting found.
  3. Include your contact information in your summary section.
  4. Add multimedia to help move your buyers through the buyer’s journey. Examples include videos, web pages, and white papers.
  5. Run a spelling and grammar check before publishing your changes.

Thinking back to the LinkedIn profiles that I have written for salespeople and executives, I’d also like to highlight the importance of incorporating your personality throughout your profile.

It can be challenging to learn what a person is all about 2,000 characters. If you’re known for your sarcasm, try to include that somehow. If humour isn’t your thing, but you like to go camping or wake up early every day for a run before work – talk about that. Readers will get a better idea of you as an individual if you do.